Dive Brief:
- The Coca-Cola Co. announced a mixed bag of financial numbers in its Q4 2014 earnings report, including falling quarterly profit at 55% but rising global volume and value share in several beverage categories, including sparkling and still beverages, juice and juice drinks, ready-to-drink tea, and packaged water.
- Coca-Cola's Q4 net operating revenues dropped by 2% from last year's Q4, though it still slightly beat analysts' predictions.
- The company's Q4 adjusted net income was $0.44 per share, a decline from last year's fourth quarter at $0.46 per share.
Dive Insight:
As soda sales continue to drop, Coca-Cola has turned to expanding its other brands, including Fuze Tea and Gold Peak Tea, which both recently joined the company's $1 billion brand club. The company has also been releasing new brands, including stevia-sweetened Coca-Cola Life, a new less-sweet recipe for Canadian Coke, and its new premium milk product, Fairlife.
According to The Wall Street Journal, Coca-Cola is looking at 2015 as a "transition year" as it implements its $3 billion cost-cutting program, which already included an announcement to cut 1,800 jobs last month.