- Coca-Cola Canada is changing both its recipe and distribution strategies to adapt to consumer demands for healthier products.
- The new Coca-Cola Canada recipe will have fewer calories, be less sweet, and "be consistent with the great tasting Coca-Cola enjoyed around the world," according to a company statement.
- The company is also issuing smaller cans and expanding access to its mini-cans and glass bottles.
The new Canadian recipe is Coca-Cola's latest strategy in its battle with PepsiCo over better low-calorie and low-sugar options, which consumers demand as obesity and other health concerns grow. Coca-Cola expanded its new stevia-based Coca-Cola Life nationwide in November, and earlier this week, PepsiCo announced its own stevia-sweetened product, Pepsi True — which was revealed in October — would make its way to three cities.