Dive Brief:
- Coca-Cola stands behind its new product, Fairlife premium milk, which will roll out over the next few weeks. It's an addition to the company's vast drinks selection that it believes "rains money" if developed right, according to Sandy Douglas, president of Coca-Cola North America.
- "Fairlife says its milk has 50 percent more protein, 30 percent more calcium and 50 percent less sugar than regular milk, and is lactose free," according to the Associated Press.
- This is one of several steps Coca-Cola is taking to expand its drinks portfolio with new healthier products, including its stevia-sweetened Coca-Cola Life, which it recently took national, and a less sweet recipe for Canadian Coke.
Dive Insight:
While milk may do a body good, Coca-Cola has recently made other less positive headlines as well. The company has been slashing jobs, about 1% of its international workforce, due to falling soda sales. Coca-Cola was also in the news this week when Wintergreen accused the company of releasing "secret 'bonus shares' for top management" as a component of its 2014 Equity Compensation Plan, according to a news release.