May 7, 2026 – Cerebelly, a leading science-backed, patented, cognitive-development-focused children’s food brand, today announced the launch of Clever Bars™, a brand-new kids bar designed to support the nutritional and cognitive needs of active, growing kids ages 4 and up. The new product marks an exciting expansion for Cerebelly as the company extends its mission beyond early child development.
Since its founding, Cerebelly has focused on supporting early brain development through a proprietary nutritional approach, delivering 16 essential brain-supporting nutrients mapped to the most critical window of brain development in babies and toddlers. Working closely with Cerebelly’s Scientific Advisory Board, the team took the same careful, science-led approach to expanding the product portfolio to serve children ages 4 and up. With approximately 80% of human brain development occurring from birth to age three, addressing the next stage of children’s growth required a shift toward supporting overall cognitive health and function. Clever Bars™ deliver 5 brain-boosting nutrients: protein, iron, DHA, zinc, and iodine to help support cognitive function and performance in school-aged children.
Clever Bars™ are made with wholesome, clean ingredients—including hidden veggies—and are designed to help kids fuel up during their active days. Each bar contains 5g of protein and 6g of fiber to promote satiety and steady energy, with 0g added sugar—meaning no sugar highs or crashes. Designed to meet kids where they are, Clever Bars™ are ideal for lunchboxes, after‑school snacks, or as fuel for sports practice and activities. After a breakthrough in recipe formulation, Cerebelly was able to deliver a taste kids love - without relying on added sugars - reinforcing the brand’s commitment to creating nourishing food parents can feel good about at every stage of childhood.
“This launch marks an incredibly exciting expansion for Cerebelly,” said Jodie Wing, CEO of Cerebelly. “As children grow, their nutritional needs evolve, and we’re proud to extend our mission beyond early brain development to support kids with thoughtful, science-backed nutrition at the next stage of childhood.”
“We are so proud to bring such a nutrient-dense bar to market, one made without any of the ‘no‑no’ ingredients parents look out for,” said Danielle Watts, Brand Director at Cerebelly. “With Clever Bars, parents don’t have to compromise on taste, nutrition, or ingredient quality.”
Clever Bars™ are certified USDA Organic and Non-GMO Certified, and like all Cerebelly products, undergo rigorous heavy metal and toxin testing to ensure purity and safety. They debut in three kid‑approved flavors, Apple Pie, Blueberry Muffin, and Strawberry Shortcake, and launch on Cerebelly.com and other online marketplaces and retail locations over the next few weeks.
Cerebelly was founded on a single mission, that science can help expand every child’s potential and unlock the magic moments of growth. With this launch, Cerebelly continues to build on that pledge, expanding its reach while staying true to its mission to provide superior nutrition for brain and body development at every stage of childhood.
Cerebelly is a cognitive science-based food company committed to providing life-changing, superior nutrition for optimal brain and human development in children everywhere. Founded by a practicing neurosurgeon and mom, Cerebelly is a leading children’s nutrition brand with a patented formulation of 16 key brain-supporting nutrients. Cerebelly products are organic, veggie-forward, made from whole foods with no added sugar and rigorously tested for purity and safety. Cerebelly is available nationwide through leading retailers, online on Amazon and other third-party websites, and at cerebelly.com.
