Beverages
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Keurig Dr Pepper partners to deliver an Adrenaline Shoc to the energy drink category
The coffee and soft drink company partnered with beverage entrepreneur Lance Collins to claw out a portion of the post-workout drink market share.
By Jessi Devenyns • April 18, 2019 -
Jack Daniel's turns bottles into pop-up books with AR app
A series of virtual dioramas share the history of the brand and aim to more deeply engage mobile users.
By Robert Williams • April 18, 2019 -
Edible insects, CBD and cell-cultured meat: Regulating the future of food
Lawyers and former FDA and USDA regulators gathered to discuss the future of these trends and how the government could decide to regulate them.
By Lillianna Byington • April 16, 2019 -
PepsiCo scraps plans for 'orbital billboard'
A spokesperson explained that the marketer had conducted an "exploratory test" with StartRocket, but that the pilot was "a one-time event."
By Peter Adams • UPDATED: April 17, 2019 at 9:17 a.m. -
As Amazon launches into energy drinks, how will Monster respond?
The beverage company's shares were down more than 4% following the news of Solimo Energy Drinks, but bounced back later in the day.
By Cathy Siegner • April 12, 2019 -
ColumnLeftovers: Brach's parties like it's 1999 this Easter; Mars Wrigley offers a sweet internship
An all-purple bag of jelly beans pays tribute to the memory of Prince, while Dunkin' and Harpoon Brewery solve the summer dilemma: cold beer or cold coffee?
By Food Dive staff • April 12, 2019 -
Is Maine's proposed extraction tax the latest attempt to squeeze bottled water?
The state's legislature is considering a fee on companies taking more than 1.5 million gallons from underground sources for commercial bottling — which seems to target Nestlé's Poland Spring.
By Cathy Siegner • April 09, 2019 -
Deep DiveRestaurant brands bring recognition, familiarity and innovation to Big Food's menu
From Conagra's P.F. Chang's frozen meals to Nestlé's California Pizza Kitchen line, these products stand out on a crowded grocery shelf.
By Christopher Doering • April 08, 2019 -
New plant-based beverage targets older consumers
Perennial developed its non-dairy, ready-to drink product for consumers 50 and older with a proprietary combination of fiber, vitamins and protein to promote healthy aging.
By Cathy Siegner • April 04, 2019 -
Molson Coors unveils direct-to-consumer shopping platform
The beer giant launched an e-commerce site for its Blue Moon brand in April after unveiling a similar concept for Coors Light two months earlier.
By Jessi Devenyns • April 03, 2019 -
Cannabis investor takes 9.8% stake in Jones Soda
Sol Global is now the premium beverage maker's largest stockholder, potentially signaling that infused craft soda could be in the works.
By Cathy Siegner • April 02, 2019 -
Keurig Dr Pepper to distribute Runa Clean Energy drink
The organic beverage, which is made with the guayusa leaf, will be sold nationwide with the goal of challenging market leaders Red Bull and Monster.
By Cathy Siegner • April 02, 2019 -
What does the launch of Coca-Cola Energy mean for its deal with Monster?
The beverage giant will start selling its new branded drink in Spain and Hungary, which could mean its 16.7% stake in the energy drink company may be on the rocks.
By Cathy Siegner • March 29, 2019 -
ColumnLeftovers: Beers for Ruth Bader Ginsburg, Hidden Valley Ranch blasts into dip
Boston Beer has created a Sam Adams brew that should do the U.S. Supreme Court's feminist icon justice, and a candy company works to get flatulence in kids' Easter baskets.
By Food Dive staff • March 29, 2019 -
Another drink company finds stevia too bitter
Petal, a fizzy botanical beverage made with rose water, decided to remove the natural sweetener and replace it with agave after consumer criticism.
By Lillianna Byington • March 28, 2019 -
Buffalo milk yogurt enters the US market
Annabella Buffalo Creamery is producing yogurt from the animal and exporting five varieties to America from Colombia where it is based.
By Cathy Siegner • March 26, 2019 -
MillerCoors sues AB InBev over misleading claims in Bud Light Super Bowl spot
The beer giant says the ad is deceptive and intended to "frighten" consumers, many of whom don't understand the distinction between corn syrup and high fructose corn syrup.
By Erica Sweeney • March 22, 2019 -
How a2 Milk plans to revitalize the slumping dairy category
The New Zealand company aims to rebuff the growing plant-based segment with a product that removes a harmful protein while keeping a healthier one.
By Lillianna Byington • March 21, 2019 -
Millennials keep Irish whiskey sales strong
In the U.S., nearly 10% more was spent this past year on the liquor, thanks in part to younger consumers' willingness to spend on higher-quality alcohol.
By Cathy Siegner • March 21, 2019 -
Study links 'tobacco tactics' with marketing unhealthy products to kids
Despite signing a pledge to urge healthier eating in their ads, researchers found food and beverage companies have used techniques once popular with R.J. Reynolds and Philip Morris to boost sales.
By Cathy Siegner • March 20, 2019 -
Miller Lite reimagines controversial Bud Light ad, provoking a response
As March Madness begins, the beer rivalry gets ugly with the AB InBev brand going on the defensive after Miller Lite launched an expensive series of "competitive" ads.
By Peter Adams • March 20, 2019 -
Jelly Belly creator launches CBD-infused jelly beans
The candy, which contains 10 milligrams of cannabidiol, is available in regular, sour and sugar-free flavors. Spectrum Confections sold out its initial production run.
By Lillianna Byington • March 20, 2019 -
Study: Sugar-sweetened drinks increase risk of death
Beverages like soda represent the largest source of the added sweetener in Americans' diets, even though consumption has reduced in the last decade.
By Jessi Devenyns • March 19, 2019 -
Thirstie partners with AB InBev venture and raises $7M in funding
The partnership with the world's largest brewer will allow consumers to buy pods directly from Drinkworks.com to make beverages such as Stella Artois Cider or a Long Island iced tea on a machine at home.
By Christopher Doering • March 19, 2019 -
Constellation sells wine brands to E. & J. Gallo for $1.7B
The alcohol giant sold about 30 brands from its wine and spirits portfolio. The deal is expected to close before June.
By Jessi Devenyns • UPDATED: April 4, 2019 at 9 a.m.
