Manufacturing
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Coke debuts 'One Last Summer' docuseries on Gen Z
The effort includes four 10-minute episodes that highlight friends' summertime adventures — all while sipping on the soft drink.
By Erica Sweeney • July 13, 2018
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Campbell Soup beefs up e-commerce focus with new CMO of meals and beverages
Diego Palmieri, a veteran of SC Johnson, will be responsible for all aspects of marketing and consumer connection in the U.S. for the company.
By Erica Sweeney • July 13, 2018
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How should the FDA regulate lab-grown meat?
Manufacturers, industry groups and consumers gave input at a public hearing as the agency works to write new rules before products hit the market.
By Megan Poinski • July 13, 2018
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Dang Foods rolls out high-fat, low-carb FATBAR
The company, which is best known for onion and coconut chips, will launch the product on Amazon in September and in Whole Foods in early 2019.
By Patti Zarling • July 13, 2018
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Spindrift sparkling water taps 'superfan' Kristen Bell for first national campaign
The brand looks to differentiate its product in a crowded category by emphasizing its real fruit ingredients and taking subtle jabs at competitors.
By Erica Sweeney • July 12, 2018
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When it comes to caffeine, could less be more?
Beverage startup Tempo is separating itself from high-voltage coffees and energy drinks by offering tea that gradually releases the stimulant, preventing the dreaded crash.
By Emma Liem • July 12, 2018
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Sprout Foods helps parents at mealtime with Alexa skill
The organic baby food company created an app for Amazon device that helps parents encourage their kids to eat healthier.
By Robert Williams • July 11, 2018
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PepsiCo looks to generate buzz with new Hive incubator
The manufacturer joins other CPG companies such as Kellogg, Campbell Soup and Conagra who have made similar investments to uncover hot new products.
By Jessi Devenyns • July 11, 2018
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Organic Valley repurposes influencers' videos to promote ghee
The campaign includes YouTube content in which mentions of butter or oil are "censored" and replaced with the word "ghee."
By Erica Sweeney • July 10, 2018
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PepsiCo earnings beat expectations, boosted by strong snack performance
The Frito-Lay division saw revenue climb 4% for the period while its North American beverage unit slumped, marking four consecutive periods of decline.
By Emma Liem • July 10, 2018
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Beer label uses facial recognition to talk with consumers
When customers scan the smart label on the bottle's neck with their smartphone, a skull printed on the packaging will begin an interactive dialogue.
By Jessi Devenyns • July 10, 2018
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Tariffs hit cheesemakers struggling with low prices, record surplus
There are few options available from the government to help the industry, so producers will have to wait it out or may be forced to exit the space.
By Cathy Siegner • July 09, 2018
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Salty snacks growing in popularity even as consumers search for healthy alternatives
A new report suggests the industry will surpass $29 billion in sales in 2022, but ever-evolving shopper tastes mean not every category is expanding.
By Patti Zarling • July 09, 2018
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Hershey's, Oreo and M&M's among 10 brands most trusted by millennials, Gen Z
The three legacy brands have built strong customer loyalty due in large part to consistent quality and investment in product innovation.
By Jessi Devenyns • July 09, 2018
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Transparency at the core: Quinn Snacks tells consumers exactly where their ingredients originate
The snack brand strives to have on-demand information that is "three layers deep" — the name of the farmers, the location of the farm, and the processes used to grow and harvest the product.
By Megan Poinski • July 06, 2018
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General Mills creates buzz with Amazon Prime Day cereal promo
The CPG company is offering a free box of Honey Nut Cheerios for qualifying consumers who use Prime Pantry, Amazon Fresh and Amazon Prime Now.
By Alicia Kelso • July 06, 2018
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Do refined ingredients count as GMOs?
According to the Grocery Manufacturers Association, if they are excluded from the new labeling law, 78% fewer products will have the disclosure.
By Megan Poinski • July 05, 2018
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How a new mushroom chip could influence snacking
Snack brand Mudlrk plans to introduce four varieties made from whole shiitake mushrooms online this summer and in brick-and-mortar stores later this year.
By Cathy Siegner • July 03, 2018
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Prime Day will officially begin July 16
The Amazon event, which will run a full 36 hours this year, will include Whole Foods Market deals for the first time.
By Daphne Howland • July 03, 2018
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Can 'Bob's Burgers'-themed meals help Blue Apron?
The limited-edition kits, which include three recipes inspired by the TV show, follow the struggling company's partnership with celebrity cookbook author Chrissy Teigen.
By Emma Liem • July 02, 2018
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Guinness taps into U.S. trends with new Maryland brewery
The facility, which is opening next month, will be the first in the U.S. for the brand since the 1950s. Diageo hopes it will attract 300,000 visitors its first year.
By Patti Zarling • July 02, 2018
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Natural food companies are revamping their marketing to boost online sales
Amazon's acquisition of Whole Foods has pushed more shoppers onto the e-tailer's site, motivating sellers to change their branding and add new lines.
By Patti Zarling • June 29, 2018
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Constellation's Q1 profit disappoints even as beer sales post slight gain
The owner of Modelo and Corona said it experienced higher marketing and transportation costs, and challenges in its wine and spirits brands.
By Emma Liem • June 29, 2018
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Fruit and vegetable powders deliver nutrients, flavor, color and texture
The market value is projected by MarketsandMarkets to hit $216 billion by 2022.
By Cathy Siegner • June 28, 2018
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Is there green in THC-infused sparkling water?
Lagunitas, the Heineken-owned brewer, is launching Hi-Fi Hops, its buzzy "IPA-inspired" beverage, in California distilleries starting July 31.
By Emma Liem • June 28, 2018