Another CA city soda tax proposal means more industry intervention

Davis, CA is just one of a number of city governments that may consider a soda tax this year, so beverage manufacturers and industry associations will need lobbying and marketing funds at the ready.

By Carolyn Heneghan • Feb. 3, 2016

Why spirits market share growth is outpacing the beer industry

American whiskey continues to climb, and premiumization and innovation are key.

By Carolyn Heneghan • Feb. 3, 2016

Explore the Trendline➔

Top 5 stories from Food Dive

Check out a selection of articles about some of the biggest trends and news — from McCormick’s reformulation strategy to the impact of GLP-1s  — shaping the food industry in 2026.

By Food Dive staff

Why probiotics, plant-based protein are the next go-to sports drink ingredients

GoodBelly has developed protein shakes made with high levels of probiotics and plant-based proteins, which provide functionality and smooth texture.

By Carolyn Heneghan • Feb. 2, 2016

Coca-Cola launches new Diet Coke campaign — enough to revive sales?

The brand is in need of a turnaround after sales fell 8% last quarter. Diet soda sales overall have consistently declined.

By Carolyn Heneghan • Jan. 28, 2016

Ganeden, Jùs by Julie debut another use for vegan probiotics — cold brew coffee

Ready-to-drink cold brew coffees may be getting closer to the mainstream.

By Rachel Duran • Jan. 27, 2016

It's a small world after all: Mini cans prove smart investment for soda industry

Of course, the higher prices per ounce for smaller packaging helped offset volume declines.

By Carolyn Heneghan • Jan. 27, 2016

What the craft beer acquisition trend means for the industry's future

Major brewers have market share in mind when they pursue craft competition.

By Carolyn Heneghan • Jan. 26, 2016

Coca-Cola poised to be a leader in the product-centric marketing movement

The industry is focusing on flavor and ingredients rather than concepts disconnected from the brand and product.

By Carolyn Heneghan • Jan. 25, 2016

Golazo shutdown demonstrates frustrations startups face

The natural sports drink producer is stopping production after not meeting its financial goals, as it struggled in an industry dominated by a few main players.

By Carolyn Heneghan • Jan. 25, 2016

Coca-Cola CEO: Soda, company will continue to grow

The soda giant is taking industry challenges head on with new marketing and packaging strategies.

By Carolyn Heneghan • Jan. 22, 2016

Califia Farms introduces 'ultimate upgrade' to the half-and-half market

With its new product, Califia Farms is positioning itself out in front of an industry that has been slow to respond consumers’ wishes for alternatives to traditional non-dairy creamers.

By Rachel Duran • Jan. 21, 2016

Single-serve bone broth expands possibilities for Keurig machines

Bone broth is becoming more popular among health-conscious consumers — will it eventually catch on for major manufacturers?

By Carolyn Heneghan • Jan. 20, 2016

Diageo revamps DRINKiQ.com for better transparency

Reaching out to consumers through digital channels is increasingly becoming an industry give-in.

By Carolyn Heneghan • Jan. 20, 2016

AB InBev bought 3 minutes of Super Bowl ads

AB InBev’s Super Bowl ads will feature Budweiser, Bud Light, Shock Top and Michelob Ultra.

By David Kirkpatrick • Jan. 19, 2016

Coca-Cola overhauls marketing with new 'one brand' campaign, 'Taste the Feeling'

The major strategy change comes as Coca-Cola also looks to drive revenue growth rather than volume growth, which has slowed or even dropped in recent quarters.

By Carolyn Heneghan • Jan. 19, 2016

Cuban government receives US trademark for Havana Club brand

... and Bacardi isn't pleased, having owned U.S. rights to the Havana Club brand since 1994.

By Carolyn Heneghan • Jan. 19, 2016

Brown-Forman to shed Southern Comfort, Tuaca to Sazerac for $543.5M

Southern Comfort declined 11% in sales volumes the six months ending Oct. 31 as the saturated flavored whiskey market hammered the brand.

By David Oliver • Jan. 14, 2016

Drinking yogurts, fermented beverages take on new focus, formats, and markets

Emphasis on the health aspects opens up the global market, where launch numbers have increased in the past five years, according to a report by Innova Market Insights.

By Rachel Duran • Jan. 13, 2016

Why beverage industry lawsuits are increasing

From trademark disputes to making "misleading" claims, beverage industry lawsuits are growing as the market becomes saturated with more players.

By Carolyn Heneghan • Jan. 11, 2016

UK's new alcohol recommendations more severe than US

The U.K. reduced its recommended weekly alcohol consumption for men while keeping women's recommendations the same.

By Carolyn Heneghan • Jan. 11, 2016

'Drink water' recommendation slips into USDA tip sheet

The message is found at the bottom-right corner of a USDA infographic that complements the Dietary Guidelines, but public health advocates were hoping for water's inclusion on the USDA's MyPlate graphic.

By Carolyn Heneghan • Jan. 11, 2016

MillerCoors to release new hard soda brand, Henry's Hard Soda

This announcement, along with AB InBev's recent launch of Best Damn Brewing, prove that hard soda isn't relegated to just the craft beer community.

By Carolyn Heneghan • Jan. 7, 2016

KonaRed facing claim over distribution agreement: report

According to BevNET, Splash Beverage filed the claim against KonaRed, which recently ended the two companies' distribution, sales, and marketing partnership.

By Carolyn Heneghan • Jan. 5, 2016

12 key food and beverage industry predictions for 2016

Will 2016 be a year of more unprecedented change? The industry tells us where they think it's heading.

By David Oliver • Jan. 4, 2016

Coca-Cola nutrition efforts sponsorship called into question — again

The company donated $1 million to the University of Colorado for the formation of the Global Energy Balance Network but also another $550,000 directly to the organization's president, according to The Denver Post.

By Carolyn Heneghan • Jan. 3, 2016