Why PepsiCo is beating Coca-Cola in soda brand loyalty

PepsiCo has benefited from a major marketing push, diversification in snacks and beverages, and attention to innovation and consumer demands.

By Carolyn Heneghan • March 7, 2016

AB InBev targets millennials with new Ibotta promotion, keeps eye on mobile

The Ibotta partnership, like the Bud-E Fridge, could drive sales in a tech-savvy market that hasn't been as keen on Budweiser and Bud Light.

By Carolyn Heneghan • March 4, 2016

Explore the Trendline➔

Top 5 stories from Food Dive

Check out a selection of articles about some of the biggest trends and news — from McCormick’s reformulation strategy to the impact of GLP-1s  — shaping the food industry in 2026.

By Food Dive staff

Philadelphia mayor to position proposed soda tax as city revenue driver

Government officials have proposed sugary drink taxes as both a revenue driver and a deterrent for consuming too much sugar. 

By Carolyn Heneghan • March 1, 2016

Heineken's product-centric campaign shifts toward storytelling

With spots featuring the brand's three-ingredient recipe and founding family, the brewer's strategy aligns with other new product-centric campaigns.

By Carolyn Heneghan • Feb. 29, 2016

Heads up: Coca-Cola transforms packaging into VR headset to promote utility in marketing

By adding functionality to its packaging stunt, the company has crafted a marketing strategy that may appeal to a new wave of consumers.

By Carolyn Heneghan • Feb. 25, 2016

AB InBev struggles in US amid marketing, packaging overhaul for Bud Light

Craft beer and the SABMiller merger have been central to AB InBev buzz, but the company can't keep losing market share in its flagship brands.

By Carolyn Heneghan • Feb. 25, 2016

How WhiteWave's Silk brand is tapping nutty combinations for plant-based drinks expansion

WhiteWave has focused on innovation in the plant-based category, which grew sales by 29% last year.

By Carolyn Heneghan • Feb. 25, 2016

What Monster's $690M flavor ingredients supplier acquisition means for the industry

Having direct access to new flavor technologies equals more control over flavor development, which could lead to new flavor categories in the energy drinks segment.

By Carolyn Heneghan • Feb. 25, 2016

Giving the industry a buzz: Caffeinated water poised to disrupt soda, energy drink segments

As functional foods and beverages become more common, legislators express concerns about caffeine overconsumption.

By Carolyn Heneghan • Feb. 24, 2016

Dean Foods rides favorable commodity prices amid pressure from alternative dairy competition

Milk prices will keep falling for the next few years, but producers also have to balance those gains with lower demand.

By Carolyn Heneghan • Feb. 22, 2016

Nomva closes $3M funding round in surging cold-pressed juice category

Major manufacturers like Coca-Cola, PepsiCo, Hain Celestial, and WhiteWave Foods have also recognized the potential in the cold-pressed juice segment.

By Carolyn Heneghan • Feb. 22, 2016

How PepsiMojis connect retail, digital marketing and target younger demographics

Consumers can understand and share a smiley face on a soda bottle in any language — and that's what PepsiCo is counting on.

By Carolyn Heneghan • Feb. 22, 2016

In saturated market, AB InBev ups media spending to keep Lime-A-Rita in the moment

The strategy is in line with other experience-based campaigns that are taking shape in the food and beverage industry.

By Carolyn Heneghan • Feb. 19, 2016

Will startup using palatinose disrupt the sports drink category?

The makers say the drink is for “serious athletes, not the mass consumer;” however, industry giants are once again focusing on athletes.

By Rachel Duran • Feb. 18, 2016

SodaStream finds a solution in sparkling water, surpasses expectations

Thanks to rebranding efforts and restructuring initiatives, profits are back in the black.

By Carolyn Heneghan • Feb. 18, 2016

Dr Pepper Snapple beats competitors with success from non-carbonated beverages

Sales saw a 2% jump for the quarter, as compared to sales declines for chief competitors Coca-Cola and PepsiCo.

By Carolyn Heneghan • Feb. 17, 2016

Gatorade targets athletes and tightens grip on sports drink industry

Weather. Innovation. Athletes. That's the winning formula, says PepsiCo CEO.

By Carolyn Heneghan • Feb. 17, 2016

Daily Greens closes on $5.5M investment from unnamed investor

High pressure processing is becoming more prevalent as more major manufacturers invest in companies employing the technology.

By Carolyn Heneghan • Feb. 16, 2016

Bottled water posts strong growth; how long will pattern continue?

Soda's reign as top U.S. beverage may be coming to an end, though environmental concerns could impact bottled water consumption.

By Carolyn Heneghan • Feb. 15, 2016

Big data brew: Analytics used to create craft beer

Havas Helia used analytics to try and create a beer that captured the spirit and optimism of a new year. 

By Justine Brown • Feb. 11, 2016

Why PepsiCo M&A speculation is captivating the industry

All eyes are on PepsiCo after its Chobani offer fell through.

By Carolyn Heneghan • Feb. 11, 2016

Ganeden jumpstarts probiotic products with Shark Tank-like contest

Funding and resources will go to the winner of the innovative program.

By Rachel Duran • Feb. 10, 2016

What the 'zero' Coca-Cola trademark case means for diet soda branding

A win in the case could enable Coca-Cola to weed out its many competitors that also use "zero" in their product name, particularly Dr Pepper Snapple, which is challenging the mark.

By Carolyn Heneghan • Feb. 10, 2016

How Coca-Cola's global soda volumes growth could signal category turnaround

Global soda volumes saw a 2% uptick, despite growing concerns about sugar consumption.

By Carolyn Heneghan • Feb. 9, 2016

6 beverage packaging trends bubbling up in the industry

"The larger manufacturers are really good at matching up who needs what, when, and they will develop packaging to fit that need state," said the principal of market structure at IRI Worldwide.

By Carolyn Heneghan • Feb. 8, 2016