- Jùs by Julie, a company known for juices, partnered with Cleveland-based Ganeden to infuse cold brew coffee with vegan probiotics.
- GanedenBC30 contains 1 billion CFUs of a special sprain of vegan probiotics.
- The BC30 6086 strain is used as an ingredient in more than 100 food and beverage products.
Jùs by Julie, based in Brooklyn, N.Y., joins companies in a variety of categories using the BC30 strain, which ranges from baked goods to snacks to confections to dairy products.
The company is among an increasing number entering the cold brew coffee space. Between 2010 and 2015, the industry's growth rate was expected to increase by 339%.