The Campbell’s Company is bringing its protein-laden Chunky Soup brand into the frozen aisle for the first time.
The New Jersey food maker is rolling out eight Chunky Frozen Bowls that deliver up to 28 grams of protein per item.
The offerings extend some of Chunky Soup’s most popular flavors to the freezer aisle, giving consumers hungry for protein another quick and convenient way to access the nutrient and the brand.
An estimated 70% of Americans say they want more protein in their diets, up from 59% four years ago, according to the International Food Information Council. Growing GLP-1 use has also bolstered demand as consumers on weight-loss drugs need more protein to fill nutritional gaps.
“Chunky has always stood for bold flavor and real satisfaction in a soup that eats like a meal,” Gunner Siverly, Chunky’s frozen brand manager, wrote in an email. “With Chunky Frozen Bowls, we’re bringing that same fill-you-up promise to the freezer aisle. ... As more consumers turn to frozen for everyday meals, we saw an opportunity to raise the bar by offering convenient, satisfying meals that actually fill you up.”
