Dive Brief:
- Coca-Cola and its bottlers will invest $8.2 billion in Mexico during the next six years, despite the country's much-publicized efforts to reduce soda consumption.
- The money will be used to add production lines, buy trucks, build distribution centers, and more.
- The investment promise comes just months after PepsiCo and Nestle announced their own multibillion-dollar plans for Mexico.
Dive Insight:
Any plan to invest any money in Mexico's much-troubled economy is to be applauded. But there may be reason here in the States to be particularly excited about this development. Because every dollar invested in Mexico's Coke production could mean a boost in the limited supplies of "MexiCoke" that make it to America.