Dive Brief:
- Arca Continental, the Coca-Cola bottler in Mexico that's considering a switch from sugar to high fructose corn syrup, has announced that it plans to stick with "100% sugar cane" for the Cokes that it exports to the U.S.
- So-called "MexiCoke" has somewhat of a cult-like following in the U.S., where Coke is already sweetened with corn syrup.
Dive Insight:
American consumers who rely on imported Coke for their cola fixes will undoubtedly be relieved to hear this news. Nevertheless, Coke's Mexican fanbase may still stand to see their drink ingredients get swapped. They can thank sugar costs and the Mexican government's plan to impose a new soft drink tax.