Dive Brief:
- In 2014, Sunkist Growers saw another above $1 billion in revenue, making it the fifth over billion-dollar year in a row. The company's grower payments also rose from $873 million in 2013 to $1.1 billion in 2014.
- The company's licensing program and partnerships increased as well. One licensing agreement in 2014 was with Future Consumer Enterprise Ltd., one of India's "fastest growing retail and consumer packaged goods companies," reports AmericaFruit.
- With other partnerships across the world, and now new ones in Brazil and India, Sunkist now works with 49 licensees, which contributes to the brand's appearance in on about 700 product labels around the world — 77 countries, to be exact.
Dive Insight:
Also in 2014, Sunkist announced plans to move its headquarters from Sherman Oaks to Valencia, CA, to be nearer to its growing areas. The move, according to Sunkist president and CEO Russell Hanlin, is part of "key strategic initiatives to position Sunkist for long-term growth and profitability," he said in a press release.
Meanwhile, Sunkist Soda's parent company, Dr Pepper Snapple, reported positive fourth quarter 2014 earnings last week.