- Technavio recently reported that the global sports nutrition market will expand at a CAGR of more than 8% into 2020. The market comprises sports food and drinks, and sports supplements.
- The leading performance boosting ingredients include creatine, nitrous oxide, beta-alanine, androstenedione and caffeine. The products are attracting body builders, athletes and casual users.
- North America leads the category with 41.69% market share; the region's market was valued at $11.04 billion in 2015. Growth is attributed to the increased awareness of the health benefits of protein, and by people seeking the positive effects of active lifestyles.
Manufacturers of these products are continuously exploring innovations and improvements, looking to create less complex formulations. They are also researching commonplace nutritional ingredients to position them for applications in sports nutrition.
Adams Food Ingredients recently changed its name to Ornua Nutrition Ingredients to reflect growing strengths in the sports nutrition sector. The company has targeted sports nutrition as an area of growth.
And probiotics are emerging as an ingredient in sports nutrition products.
Ingredient manufacturers will find many ways to partner with manufacturers of sports nutrition supplements, and food and drinks. Technavio predicted competition in the sports nutrition category will intensify due to expansions of products, innovations, and mergers and acquisitions. Food and drinks are the largest segment in sports nutrition with 83% of market share. Products with protein-based ingredients lead the segment.