SCOTTSDALE, Ariz., October 13, 2026 - Doich, the better-for-you brand previously known for their snacking dough has debuted Protein Cups, a new way to get more protein without reaching for a traditional bar.
The Protein Cups, delivering 20 grams of protein and 10 grams of fiber with zero sugar alcohols, sold out in 35 minutes and 23 seconds following their October 12 presale debut after the brand’s recent Taste Decides Tour.
The traveling taste test put flavor first, inviting consumers across 10 cities to compare Doich Protein Cups against some of the biggest protein brands before launch. After thousands of samples, Doich found that 87% of taste-test participants chose Protein Cups over the competing protein products.
“We’ve truly been counting down the days to share Protein Cups with everyone,” said Anthony Scialdone, CEO and co-founder of Doich Foods. “We believed we had something special, but taking it on the road and having 87% of people choose us over some of the biggest names in protein? That was incredible. This community has helped us build Doich, and hearing them say they'd reach for these cups on taste alone makes me even more excited for what’s next for Doich.”
The tour also gave Doich’s social media community a front-row seat to the launch journey, with documentary-style content capturing authentic consumer reactions and building excitement around the new product, which fueled Doich’s following and turned the tour into an ongoing social conversation.
To build on that momentum, Doich invited their followers to be among the first to try the new Protein Cups ahead of launch.
For every post participants shared building buzz for the new Protein Cups, Doich pledged to donate up to $10,000 to Best Buddies, a nonprofit working to reduce isolation and promote inclusion for people with intellectual and developmental disabilities–giving the community a chance to share their excitement for launch while supporting a meaningful cause.
True to Doich’s approach to snacking, the cups are designed to make protein and fiber feel less functional and a lot more delicious, bringing a candy-inspired experience to indulgent, but better-for-you, snacking. Dark Chocolate Sea Salt will be the first flavor to launch in packs of 12 (2 cups per pack) for $29.99.
Doich Protein Cups will restock, and new flavors will drop in mid-November on Doich’s website and at national retailers soon.
About Doich
Doich Foods is a better-for-you snacking brand built to crush cravings with clean, no-nonsense flavor. Doich makes craveable snacks with high-quality ingredients and without junk or compromises. From the award-winning snacking dough to the new protein cups, Doich makes it easy to snack better without sacrificing the joy of eating something delicious. www.doichfoods.com | @DoichFoods
