Dive Summary:
- Boulder Brands, which in 2008 and 2009 faced a struggling Smart Balance spreads business along with the poor economy, is now in a dominant position with its Udi's and Glutino brands in the gluten-free market and growing business with its natural, plant-based Earth Balance brand.
- All three brands now make up 57% of Boulder's revenues, with Udi's organic net sales up 62% and Glutino's up 34% in the first quarter of 2013.
- Boulder Brands CEO Steve Hughes is banking on the gluten-free trend for continued growth, saying that in his 30 years of following food trends, "I've never seen anything like gluten-free. And there is still so much white space in this market."
From the article:
Back in 2008/9, Boulder Brands CEO Steve Hughes had a lot of sleepless nights. The struggling Smart Balance spreads business - which represented 90% of group revenues - was running "in fourth gear" - and the economy was in the doldrums. ...