Beverages: Page 44
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Rockstar celebrates hustle mentality in first global marketing platform since PepsiCo acquisition
Three short films depict various people on the daily grind, while PepsiCo is promoting an overhaul to the energy drink's visual identity and packaging.
By Peter Adams • May 5, 2021 -
PepsiCo launches functional sparkling water drink Soulboost
The beverage brand, which includes ginseng and L-theanine as ingredients, is the latest offering by the CPG giant aimed at making consumers feel better.
By Christopher Doering • May 5, 2021 -
Trendline
Mergers and acquisitions
Declining sales and slowing consumption have more companies divesting brands, opening the door for smaller players and private equity firms to expand their portfolios.
By Food Dive staff -
Deep Dive
As inflation rages, food and beverage manufacturers pass higher costs on to consumers
Coca-Cola, Nestlé and General Mills are just a few of the CPGs to announce hikes as they face a jump in expenses for ingredients, manufacturing, packaging and transportation.
By Christopher Doering • May 4, 2021 -
Austria's waterdrop brings sustainable 'microdrinks' to the US
The company makes clean label cubes to be dissolved in reusable containers, with the goal of reducing single-use plastic waste.
By Lauren Manning • April 27, 2021 -
Once a trendy beverage, Jones Soda fights to convince skeptics it can ‘win again’
CPG veteran Mark Murray said the company known for its quirky flavors can "stop the bleeding" with the right leadership as it competes against PepsiCo, Coca-Cola and changing consumer habits.
By Christopher Doering • April 26, 2021 -
Deep Dive
How COVID-19 impacted the food business
In a four-part series, Food Dive examines how CPG sales and demand were influenced by the pandemic and what business could look like going forward.
By Megan Poinski • April 22, 2021 -
8 sustainable packaging innovations for food and beverages
From upcycled barley straw cartons to paper soda bottles, manufacturers are testing a range of options to minimize their ecological footprints. Here are some of the most novel approaches.
By Food Dive staff • April 22, 2021 -
IFF touts 'potential' of new company following $26.2B merger with DuPont unit
More than two months after the deal closed, the ingredients giant released unofficial sales numbers and explanatory videos to show the world its size and capabilities.
By Megan Poinski • April 22, 2021 -
Deep Dive
Why some food and drink companies lost sales during the COVID-19 pandemic
As consumers changed, they started looking at things to eat with a more critical eye, considering their health, well-being and wallets — and bringing declines in some categories.
By Megan Poinski • April 22, 2021 -
PepsiCo to boost regenerative farming to 7M acres, equal to its entire agricultural footprint
CEO Ramon Laguarta said "a resilient food system is essential" to its business known for everything from Doritos and Quaker Oats to its namesake cola.
By Christopher Doering • April 20, 2021 -
Deep Dive
Coca-Cola and PepsiCo proxy clash with activist investor over sugar hints at future skirmishes
The fight may be a prelude to more battles as shareholders seek greater influence in corporate America on issues such as politics, diversity, health and the environment.
By Christopher Doering • April 19, 2021 -
Molson Coors invests in brewery founded by gang rivals
The partnership with Tru Colors is not only a strategic investment but the latest in a series of actions by the beer maker to foster a more inclusive and diverse culture.
By Christopher Doering • April 16, 2021 -
"Rice Dream Drink, 8/2014, by Mike Mozart of TheToyChannel and JeepersMedia on YouTube. #Rice #Dream" by Mike Mozart is licensed under CC BY 2.0
Hain Celestial sells Dream and WestSoy to SunOpta for $33M
The nondairy beverages are the latest brands sold by the company as it streamlines its portfolio to concentrate on offerings with growth potential.
By Megan Poinski • April 16, 2021 -
Fonterra's NZMP taps milk to help consumers manage stress, improve well-being
The New Zealand company is extracting lipids, proteins and other ingredients from the liquid to meet demand for these attributes, which have grown in popularity during the pandemic.
By Christopher Doering • April 15, 2021 -
Diageo buys RTD vodka cocktail brand Loyal 9
This deal comes as the beverage giant focuses on expanding its offerings in a variety of price points and consumer segments.
By Lauren Manning • April 15, 2021 -
Keurig Dr Pepper commits to cutting new plastic use in packaging
The beverage giant, which aims for a 20% reduction by 2025, is the latest CPG to pledge cuts after being targeted by shareholder proposals from nonprofit As You Sow.
By Barbara Smith • April 13, 2021 -
Deep Dive
How much of a boost did food companies get from COVID-19?
Publicly traded large CPGs had long been struggling with little or no sales growth because of shifting consumer preferences and challenger brands stealing market share. The pandemic changed all that.
By Megan Poinski • April 13, 2021 -
Deep Dive
By the numbers: How food sales during COVID-19 compare to the year prior
The pandemic's shutdown of food and drink away from home was a boon to some companies and a bane to others, according to data from earnings reports.
By Megan Poinski • April 13, 2021 -
SnackMagic raises $15M as profitable startup taps into snacking surge
The company, which started in May, plans to use the funding to support its expansion into other categories such as meal kits, alcoholic beverages and desserts.
By Christopher Doering • April 9, 2021 -
Column
Leftovers: Kraft Heinz puts Jet-Puffed in snacking form; Nestlé's S.Pellegrino adds coffee-inspired flavors
Jet-Puffed Bites offer chocolate-coated marshmallow treats in a resealable pouch, while Chloe's rides the oat milk wave with three new frozen pop flavors.
By Food Dive staff • April 9, 2021 -
Soft drinks enjoy a brand equity boost during the pandemic
Major beverage makers like PepsiCo and Coca-Cola were able to foster stronger consumer relationships through innovation, despite the challenges the COVID-19 crisis presented, according to Kantar's BrandZ report.
By Lauren Manning • April 9, 2021 -
Fruit drink labeling is confusing to many parents, study finds
Despite looking at packaging, Nutrition Facts and ingredients lists, most could not identify which children's products contained added sugar or sweeteners, according to new research.
By Samantha Oller • April 8, 2021 -
Sparkling water taps magnesium L-threonate for relaxation benefits
Recess, a brand best known for CBD-infused drinks, joins similar functional product launches from companies such as PepsiCo during the pandemic.
By Barbara Smith • April 8, 2021 -
Molson Coors debuts organic beer
To market its new low-calorie Coors Pure, the company held a race in Central Park where consumers could scan QR codes worn by pro runners to get a rebate for a 12-pack.
By Peter Adams • April 7, 2021 -
Molecular spirit maker Endless West raises $21M
The company, which reverse engineers alcoholic beverages and replicates them from their molecules, will use the funds to increase R&D and distribution, as well as accelerate its B2B platform.
By Megan Poinski • April 7, 2021