Nomva closes $3M funding round in surging cold-pressed juice category

Major manufacturers like Coca-Cola, PepsiCo, Hain Celestial, and WhiteWave Foods have also recognized the potential in the cold-pressed juice segment.

By Carolyn Heneghan • Feb. 22, 2016

How PepsiMojis connect retail, digital marketing and target younger demographics

Consumers can understand and share a smiley face on a soda bottle in any language — and that's what PepsiCo is counting on.

By Carolyn Heneghan • Feb. 22, 2016

Explore the Trendline➔

Mergers and acquisitions

Declining sales and slowing consumption have more companies divesting brands, opening the door for smaller players and private equity firms to expand their portfolios.  

By Food Dive staff

In saturated market, AB InBev ups media spending to keep Lime-A-Rita in the moment

The strategy is in line with other experience-based campaigns that are taking shape in the food and beverage industry.

By Carolyn Heneghan • Feb. 19, 2016

Will startup using palatinose disrupt the sports drink category?

The makers say the drink is for “serious athletes, not the mass consumer;” however, industry giants are once again focusing on athletes.

By Rachel Duran • Feb. 18, 2016

SodaStream finds a solution in sparkling water, surpasses expectations

Thanks to rebranding efforts and restructuring initiatives, profits are back in the black.

By Carolyn Heneghan • Feb. 18, 2016

Dr Pepper Snapple beats competitors with success from non-carbonated beverages

Sales saw a 2% jump for the quarter, as compared to sales declines for chief competitors Coca-Cola and PepsiCo.

By Carolyn Heneghan • Feb. 17, 2016

Gatorade targets athletes and tightens grip on sports drink industry

Weather. Innovation. Athletes. That's the winning formula, says PepsiCo CEO.

By Carolyn Heneghan • Feb. 17, 2016

Daily Greens closes on $5.5M investment from unnamed investor

High pressure processing is becoming more prevalent as more major manufacturers invest in companies employing the technology.

By Carolyn Heneghan • Feb. 16, 2016

Bottled water posts strong growth; how long will pattern continue?

Soda's reign as top U.S. beverage may be coming to an end, though environmental concerns could impact bottled water consumption.

By Carolyn Heneghan • Feb. 15, 2016

Big data brew: Analytics used to create craft beer

Havas Helia used analytics to try and create a beer that captured the spirit and optimism of a new year. 

By Justine Brown • Feb. 11, 2016

Why PepsiCo M&A speculation is captivating the industry

All eyes are on PepsiCo after its Chobani offer fell through.

By Carolyn Heneghan • Feb. 11, 2016

Ganeden jumpstarts probiotic products with Shark Tank-like contest

Funding and resources will go to the winner of the innovative program.

By Rachel Duran • Feb. 10, 2016

What the 'zero' Coca-Cola trademark case means for diet soda branding

A win in the case could enable Coca-Cola to weed out its many competitors that also use "zero" in their product name, particularly Dr Pepper Snapple, which is challenging the mark.

By Carolyn Heneghan • Feb. 10, 2016

How Coca-Cola's global soda volumes growth could signal category turnaround

Global soda volumes saw a 2% uptick, despite growing concerns about sugar consumption.

By Carolyn Heneghan • Feb. 9, 2016

6 beverage packaging trends bubbling up in the industry

"The larger manufacturers are really good at matching up who needs what, when, and they will develop packaging to fit that need state," said the principal of market structure at IRI Worldwide.

By Carolyn Heneghan • Feb. 8, 2016

Another CA city soda tax proposal means more industry intervention

Davis, CA is just one of a number of city governments that may consider a soda tax this year, so beverage manufacturers and industry associations will need lobbying and marketing funds at the ready.

By Carolyn Heneghan • Feb. 3, 2016

Why spirits market share growth is outpacing the beer industry

American whiskey continues to climb, and premiumization and innovation are key.

By Carolyn Heneghan • Feb. 3, 2016

Why probiotics, plant-based protein are the next go-to sports drink ingredients

GoodBelly has developed protein shakes made with high levels of probiotics and plant-based proteins, which provide functionality and smooth texture.

By Carolyn Heneghan • Feb. 2, 2016

Coca-Cola launches new Diet Coke campaign — enough to revive sales?

The brand is in need of a turnaround after sales fell 8% last quarter. Diet soda sales overall have consistently declined.

By Carolyn Heneghan • Jan. 28, 2016

Ganeden, Jùs by Julie debut another use for vegan probiotics — cold brew coffee

Ready-to-drink cold brew coffees may be getting closer to the mainstream.

By Rachel Duran • Jan. 27, 2016

It's a small world after all: Mini cans prove smart investment for soda industry

Of course, the higher prices per ounce for smaller packaging helped offset volume declines.

By Carolyn Heneghan • Jan. 27, 2016

What the craft beer acquisition trend means for the industry's future

Major brewers have market share in mind when they pursue craft competition.

By Carolyn Heneghan • Jan. 26, 2016

Coca-Cola poised to be a leader in the product-centric marketing movement

The industry is focusing on flavor and ingredients rather than concepts disconnected from the brand and product.

By Carolyn Heneghan • Jan. 25, 2016

Golazo shutdown demonstrates frustrations startups face

The natural sports drink producer is stopping production after not meeting its financial goals, as it struggled in an industry dominated by a few main players.

By Carolyn Heneghan • Jan. 25, 2016

Coca-Cola CEO: Soda, company will continue to grow

The soda giant is taking industry challenges head on with new marketing and packaging strategies.

By Carolyn Heneghan • Jan. 22, 2016