Beverages: Page 108
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AB InBev launches Best Damn Brewing
The new brand's debut product is Best Damn Root Beer, AB InBev's first hard root beer.
By Carolyn Heneghan • Dec. 16, 2015 -
PepsiCo's latest health plays: Organic Gatorade, retooled vending machines
These announcements follow other similar moves this year, including a non-GMO label for Tropicana varieties and aspartame-free Diet Pepsi.
By Carolyn Heneghan • Dec. 15, 2015 -
Trendline
Mergers and acquisitions
Declining sales and slowing consumption have more companies divesting brands, opening the door for smaller players and private equity firms to expand their portfolios.
By Food Dive staff -
It's Crystal clear: Crystal Pepsi is back for a limited time
Over the summer, the company hinted that it could be bringing the '90s soda variety back after an "enthusiastic" social media campaign from Crystal Pepsi fans.
By Carolyn Heneghan • Dec. 9, 2015 -
AB InBev lights up smart Oculto bottles
The company is embracing the Internet of Things in marketing campaigns, including Oculto and the Bud-E Fridge.
By Carolyn Heneghan • Dec. 8, 2015 -
Deep Dive
How an investment group hopes to brew up profits around the Keurig deal
Can JAB help revamp Keurig? Or will it leave it out in the "Kold?"
By David Oliver • Dec. 7, 2015 -
Investor group to buy Keurig for $13.9B
The company has seen consistent sales declines in previous quarters and its shares dipped more than 60% in value this year.
By David Oliver • Dec. 7, 2015 -
Mountain Dew revives Mtn Dew Pitch Black with limited supply
Reintroducing throwback brands has been a strategy for several soda companies this year.
By Carolyn Heneghan • Dec. 3, 2015 -
Move over, US — Chile, Mexico ahead in global sugary drink consumption
Sugary drinks in Chile (No. 1) sell at a rate of about 190 calories per person each day versus just below 160 calories per person every day in the U.S. (No. 3).
By Carolyn Heneghan • Dec. 2, 2015 -
AB InBev secures NBA content rights with sponsorship extension
AB InBev, which serves as the official beer sponsor for the NBA and the NFL, has now extended its deals with both leagues.
By David Kirkpatrick • Dec. 2, 2015 -
Coca-Cola-backed nonprofit ceasing operations
The Global Energy Balance Network's announcement comes amid controversy regarding its relationship with the beverage giant.
By David Oliver • Dec. 1, 2015 -
PepsiCo Creator division develops immersive creative experiences
The company hopes to foster engagement with consumers through the intersections of art and disruptive technology, such as with the Pepsi Art Dome currently being showcased at festivals.
By Carolyn Heneghan • Dec. 1, 2015 -
Soda tax legislation debate coming to up to a dozen cities next year
With victories in Mexico and Berkeley, CA, public health advocates want to expand the fight for soda taxes. But how will the election year impact those initiatives?
By Carolyn Heneghan • Nov. 30, 2015 -
Cognac producers make US push
Retail cognac sales in the U.S. are predicted to rise 9% from last year to $5.2 billion, according to Euromonitor.
By Carolyn Heneghan • Nov. 23, 2015 -
Coca-Cola exec: Mini-cans to 'reinvent' the soda business
As soda volumes decline, the company is able to charge more by the ounce for transaction packages, which include mini-cans and mini-bottles.
By Carolyn Heneghan • Nov. 23, 2015 -
Coke CEO has a 'golden triangle' plan for a feminist boost
“Women have a better feeling, a better immersion, a better ideation on how to create positive balance between social and economic values," Muhtar Kent said.
By Carolyn Heneghan • Nov. 20, 2015 -
Coca-Cola hopes sparkling water can revive performance
Its sparkling version of smartwater will debut at restaurants, hotels, and stores in New York City, Los Angeles, and Miami with expansion planned for next year.
By Carolyn Heneghan • Nov. 19, 2015 -
Heineken to discontinue Desperados tequila-flavored beer in US
The brand is popular globally, but the company wants to focus on its four core brands, a Heineken USA spokesperson told Ad Age.
By Carolyn Heneghan • Nov. 19, 2015 -
Diageo launches 'Whiskey Union' to innovate varieties
The company's new products will be "unorthodox, weird and wonderful, and possibly like nothing you’ve ever tasted before," according to David Gates, head of premium core spirits at Diageo.
By Carolyn Heneghan • Nov. 18, 2015 -
More dollars to spend, yet no third Super Bowl puppy commercial for AB InBev
The company said last year's puppy spot didn't sell enough beer to warrant a third Super Bowl.
By Carolyn Heneghan • Nov. 18, 2015 -
Coca-Cola looks beyond traditional social media for Journey's growth
As Facebook's referral traffic for publishers declines, Coca-Cola is looking to "alternative publishing environments," Doug Busk, Coca-Cola's director of digital and social media communications, told Digiday.
By Carolyn Heneghan • Nov. 17, 2015 -
Constellation to acquire craft brewer Ballast Point for $1B
Ballast Point's volume grew by more than 100% since last year.
By Carolyn Heneghan • Nov. 17, 2015 -
Rye whiskey sees 536% volume growth in 5 years
The resurgence is attributed in part to the rise of consumers' preferences for classic cocktails.
By Carolyn Heneghan • Nov. 16, 2015 -
All about that fizz: Sparkling water surges in the beverage industry
Category sales in the U.S. increased 16.2% to more than $1.4 billion for the 52 weeks ending July 12.
By Carolyn Heneghan • Nov. 16, 2015 -
Molson Coors profit exceeds expectations on higher-margin brands
The better-than-expected third quarter profit was fueled by high demand for its higher-margin products, like Blue Moon.
By David Oliver • Nov. 5, 2015 -
Gatorade looks ahead as a 'sports fuel company' in final anniversary spot
Gatorade is closing out its 50th anniversary campaign with a glimpse of the brand's future as more than just a hydration beverage.
By Carolyn Heneghan • Nov. 4, 2015
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