Beverages: Page 106
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Gatorade hints at diversification, innovation with yogurt, 'nitrate boost' products
After dominating the sports drink market, further updates are the next logical step for the brand.
By Carolyn Heneghan • March 11, 2016 -
Campbell's Plum Organics launches organic infant formula, targets new mom market
The formula uses organic lactose as the main carbohydrate instead of corn syrup solids, the current industry standard, according to a news release.
By Carolyn Heneghan • March 10, 2016 -
Trendline
Mergers and acquisitions
Declining sales and slowing consumption have more companies divesting brands, opening the door for smaller players and private equity firms to expand their portfolios.
By Food Dive staff -
Raw milk permitted in WV, but lawmakers fall ill after drinking it
Sales of raw milk are still not allowed in the state, but consumers can drink it through shared animal ownership agreements with farmers.
By Carolyn Heneghan • March 10, 2016 -
Heineken's Dos Equis switching out 'Most Interesting' actor to modernize marketing strategy
The updated campaign will debut in the fall, when Dos Equis kicks off its new sponsorship of the College Football Playoff on ESPN.
By Carolyn Heneghan • March 9, 2016 -
Coca-Cola debuts new Minute Maid sparkling water line — but where's PepsiCo?
Minute Maid Sparkling expands Coca-Cola's sparkling water portfolio, but PepsiCo hasn't pushed strong into the market.
By Carolyn Heneghan • March 9, 2016 -
Sponsored by AFS
How Applied Food Sciences' green tea extract is unlocking organic energy drinks
Clean energy drinks can be difficult to create. Fortunately, Applied Food Sciences has found a way to effectively incorporate Green Tea extract in to drinks without sacrificing quality or taste.
March 8, 2016 -
Deep Dive
5 emerging ingredient trends that will reshape the beverage industry in 2016
These trends go beyond natural ingredients, RTD tea, and dairy alternatives to bring something new to the fountain.
By Carolyn Heneghan • March 7, 2016 -
Why PepsiCo is beating Coca-Cola in soda brand loyalty
PepsiCo has benefited from a major marketing push, diversification in snacks and beverages, and attention to innovation and consumer demands.
By Carolyn Heneghan • March 7, 2016 -
AB InBev targets millennials with new Ibotta promotion, keeps eye on mobile
The Ibotta partnership, like the Bud-E Fridge, could drive sales in a tech-savvy market that hasn't been as keen on Budweiser and Bud Light.
By Carolyn Heneghan • March 4, 2016 -
Philadelphia mayor to position proposed soda tax as city revenue driver
Government officials have proposed sugary drink taxes as both a revenue driver and a deterrent for consuming too much sugar.
By Carolyn Heneghan • March 1, 2016 -
Heineken's product-centric campaign shifts toward storytelling
With spots featuring the brand's three-ingredient recipe and founding family, the brewer's strategy aligns with other new product-centric campaigns.
By Carolyn Heneghan • Feb. 29, 2016 -
Heads up: Coca-Cola transforms packaging into VR headset to promote utility in marketing
By adding functionality to its packaging stunt, the company has crafted a marketing strategy that may appeal to a new wave of consumers.
By Carolyn Heneghan • Feb. 25, 2016 -
AB InBev struggles in US amid marketing, packaging overhaul for Bud Light
Craft beer and the SABMiller merger have been central to AB InBev buzz, but the company can't keep losing market share in its flagship brands.
By Carolyn Heneghan • Feb. 25, 2016 -
How WhiteWave's Silk brand is tapping nutty combinations for plant-based drinks expansion
WhiteWave has focused on innovation in the plant-based category, which grew sales by 29% last year.
By Carolyn Heneghan • Feb. 25, 2016 -
What Monster's $690M flavor ingredients supplier acquisition means for the industry
Having direct access to new flavor technologies equals more control over flavor development, which could lead to new flavor categories in the energy drinks segment.
By Carolyn Heneghan • Feb. 25, 2016 -
Giving the industry a buzz: Caffeinated water poised to disrupt soda, energy drink segments
As functional foods and beverages become more common, legislators express concerns about caffeine overconsumption.
By Carolyn Heneghan • Feb. 24, 2016 -
Dean Foods rides favorable commodity prices amid pressure from alternative dairy competition
Milk prices will keep falling for the next few years, but producers also have to balance those gains with lower demand.
By Carolyn Heneghan • Feb. 22, 2016 -
Nomva closes $3M funding round in surging cold-pressed juice category
Major manufacturers like Coca-Cola, PepsiCo, Hain Celestial, and WhiteWave Foods have also recognized the potential in the cold-pressed juice segment.
By Carolyn Heneghan • Feb. 22, 2016 -
Retrieved from PepsiCo on February 22, 2016
How PepsiMojis connect retail, digital marketing and target younger demographics
Consumers can understand and share a smiley face on a soda bottle in any language — and that's what PepsiCo is counting on.
By Carolyn Heneghan • Feb. 22, 2016 -
In saturated market, AB InBev ups media spending to keep Lime-A-Rita in the moment
The strategy is in line with other experience-based campaigns that are taking shape in the food and beverage industry.
By Carolyn Heneghan • Feb. 19, 2016 -
Will startup using palatinose disrupt the sports drink category?
The makers say the drink is for “serious athletes, not the mass consumer;” however, industry giants are once again focusing on athletes.
By Rachel Duran • Feb. 18, 2016 -
SodaStream finds a solution in sparkling water, surpasses expectations
Thanks to rebranding efforts and restructuring initiatives, profits are back in the black.
By Carolyn Heneghan • Feb. 18, 2016 -
Dr Pepper Snapple beats competitors with success from non-carbonated beverages
Sales saw a 2% jump for the quarter, as compared to sales declines for chief competitors Coca-Cola and PepsiCo.
By Carolyn Heneghan • Feb. 17, 2016 -
Gatorade targets athletes and tightens grip on sports drink industry
Weather. Innovation. Athletes. That's the winning formula, says PepsiCo CEO.
By Carolyn Heneghan • Feb. 17, 2016 -
Daily Greens closes on $5.5M investment from unnamed investor
High pressure processing is becoming more prevalent as more major manufacturers invest in companies employing the technology.
By Carolyn Heneghan • Feb. 16, 2016
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