Dive Summary:

• The American Beverage Association (ABA) honored America Recycles Day by launching a new pilot program that encourages people to recycle in public places.
• The program, aptly named 'Recycle on the Go', is located in Palm Beach County, Florida where the ABA has set up a large number of recycling bins and informational signs and labels.
• The ABA is one of the founding members of the National Recycling Partnership, an organization which promotes and improves the U.S. recycling system while generating good press for the beverage companies who fund it. 

From the article:

The American Beverage Association is honoring America Recycles Day by supporting a pilot project called "Recycle on the Go" in Palm Beach County, Florida, to increase the amount of recycled cans and bottles and decrease the amount of personal waste. As a founding sponsor of America Recycles Day, the beverage industry has engaged in many public-private partnerships around the country to better educate and inform consumers about the importance and ease of recycling. In 2011, the American Beverage Association became a founding member in the National Recycling Partnership (NRP), created to rein...