Dive Summary:

• Prop 37, the bill to mandate the labeling of genetically modified foods, was defeated on Nov. 6, yet supporters remain steadfast and have high hopes for the future of GMO labeling.
• Despite this setback, supporters claim the transparency of the food production system has never been better and the national debate over Prop 37 has increased awareness of the issue.
• The campaign for GMO labeling has already started in other states, namely Washington, with hopes that the increased visibility will help from here on out. 

From the article:

SACRAMENTO, Calif. — Californians may have rejected the ballot initiative to require labeling of genetically modified foods by a six-point margin (46.9% to 53.1%) but proponents of mandatory disclosure have not abandoned the fight.