Suja Life is going public as the cold-pressed juice pioneer looks to tap into robust consumer demand for convenient health and wellness offerings.
Pursuing the public market felt like a natural next step for Suja, which makes Slice Soda, Vive Organic and its namesake brand, executives said prior to the debut. The company plans to reinvest the nearly $200 million it raised from the IPO last week into expanding production, CEO Maria Stipp told Food Dive.
“Our consistency of delivery, quarter to quarter and year over year, has proven to all of us that it is time for an IPO,” Stripp said. “We spent the last decade building a very differentiated business here.”
Suja’s farm-to-table distinction is a key point of differentiation, with the company processing produce into juice in eight days. Now, as a publicly traded company, Suja wants to reinvest in that system platform to strengthen its position.
Suja plans to invest in its marketing strategy for each of its brands, as well as boost its relationship with retail partners. It also plans to spend money on its 270,000-square-foot facility in California, where it processes fruits and vegetables.
“This feels like the right move,” Stripp said. “I think having integrated manufacturing is a significant pillar of strength for our company, and really not having over-reliance on any type of co-manufacturing capabilities. That has been really an anchor for our business as we've continued to grow and expand.”
Suja set an initial trading price of $21, the lower end of its projected range, and shares slid 14% on the first day of trading last Thursday. As of Monday morning, prices per share were hovering around $17.75.
While Suja has seen sales grow 26% in the last year, it has also seen net losses increase. Between its 2024 and 2025 fiscal years, net losses increased from $21 million to $23 million.
With sales growing and consumer demand for healthy beverages surging, the environment lent itself to an “all lights are green for go” moment for the IPO, Stripp said. In its prospectus last month, the company noted that an IPO could provide cash for another acquisition.
“We're really excited about our next chapter of growth, and we're really just getting started,” Stripp said.
Stripp declined to say whether Suja pursued a sale before going to the public markets, saying “we’re very much able to run our business independently.”
