Dive Summary:
- Starbucks Coffee Co. and Green Mountain Coffee Roasters Inc. signed a minimum five-year agreement expanding their partnership on Starbucks- and Tazo-branded single-serve packs for use in GMCR's Keurig single-serve brewing systems.
- Since the two companies first entered a partnership in March 2011, Starbucks has shipped over 850 million Starbucks coffee K-Cup packs, and the new agreement will see Starbucks support the Keurig platform's expansion beyond North America.
- The new partnership will also triple the number of Starbucks brands and varietals available in K-Cups and Vue packs, with new offerings including Seattle’s Best Coffee, Torrefazione Italia coffee, Teavana Teas and Starbucks Cocoa.
From the article:
... “Starbucks’ new agreement with GMCR strengthens our leadership position in the premium single-cup category, the segment of our industry that has grown nine times faster than the overall coffee category during the past year and a category that now accounts for more than 25 percent of total coffee sales in grocery,” said Howard Schultz, Starbucks chairman, president and chief executive officer, in a statement. ...
