- In fourth quarter 2014, SodaStream's revenue dropped 25% to $126.5 million from $168.1 million in Q4 2013. This dip in revenue was due to lower demand in the U.S. during the holidays, plus currency exchange rate effects, as reported in Forbes and the company's news release.
- On the other end of the spectrum, adjusted earnings per share for SodaStream were much less disappointing, up to $0.35 in the quarter from $0.03 in the same period last year. This was a significant improvement over Zack's estimates of $0.20 per share.
- After reporting these earnings early Feb. 25, SodaStream saw its stock plunge more than 7% to an all-time low.
According to Forbes, SodaStream is in the middle of a brand makeover, calling itself "a leading manufacturer of sparkling water makers" instead of "a leading manufacturer of home beverage carbonation systems," as it was before. The company was testing with PepsiCo Inc. for new homemade flavors, though it's not quite apparent what's going to happen next on that front, minus a Business Insider report mentioning capsules will start being sold in New Jersey, in addition to Florida, where consumers can make Pepsi and Sierra Mist without leaving their houses.
SodaStream CEO Daniel Birnbaum said in a press release, "During the fourth quarter we set a new course for the company that we believe positions SodaStream to take advantage of the rapidly transforming beverage industry. We are confident that repositioning the brand around health & wellness and launching a completely new portfolio of water enhanced flavors fits perfectly with the changing nature of consumer demands and will reaccelerate participation in our home carbonation system."