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Karlsberg Brauerei completes redesigned AC/DC beer can launch

Published May 31, 2013
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Roger Riddell Senior Editor

Dive Summary:

  • Karlsberg Brauerei launched redesigned cans for its AC/DC Premium Pils.
  • The cans, manufactured by Ball Packaging Europe, are now on sale in Germany and feature a matt-printed black background with the band's logo in red against its "Black Ice" album cover.
  • Each can has an individual code under the tab that can be used to buy "devotionalia" or bid for prizes.

From the article:

Karlsberg Brauerei has completed the launch its newly designed cans for AC/DC Premium Pils. ...

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Filed Under: Packaging / Labeling

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