Dive Summary:

• U.K. juice brand Jucee is launching a convenience retailer-exclusive 1.5-liter squash bottles in nine varieties, as well as new packaging designs featuring computer-generated Jucee mascots such as Ozzie Orange and Archie Apple.
• The launch and redesign will be supported by the company's largest TV sponsorship campaign to date.
• The company, which also makes drinks in a lunchbox format, will price the new 1.5-liter bottles at £1.29.

From the article:

Jucee, a UK squash and mini juice brand, is launching a new pack design, a new 1.5-litre pack format exclusively to convenience retailers, and is investing in its biggest ever TV sponsorship campaign. ...