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Evian to release Maria Sharapova "Wimbledon Whites" packaging

Published June 21, 2013
Roger Riddell's headshot
Roger Riddell Senior Editor

Dive Summary:

  • Evian debuted its new "Wimbledon Whites" packaging featuring Maria Sharapova as part of its annual celebration of the tournament as the Official Water of Wimbledon.
  • Also included in the promotion this year are the Evian Wimbledon Wiggle ticket competition and limited edition 75cl bottles on sale at Superdrug and Boots locations.
  • Additionally, the company is promoting the new packaging with a continuation of its popular "Baby and Me" ad campaign that features Sharapova and her "baby self."

From the article:

Evian is releasing new 'Wimbledon Whites' packaging featuring Maria Sharapova. The packaging is part of the Official Water of Wimbledon's annual celebration of the tournament. ...

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