Dive Brief:

• When you were a kid did you drink the leftover milk from a bowl of cereal? Good huh? That's the inspiration behind Cow Wow Cereal Milk.
• Chris Pouy, a former advertising executive, launched the brand a little more than a year ago.
• Since then the brand has scored some substantial wins in the public relations front: a one-minute segment on Jimmy Kimmel Live and a piece in Cosmo magazine.

Dive Insight: 

If you're like us, you have a thing for those stories where the little guy with a dream makes it big. This is one of those stories. Give it a read. It's fun. Sure, Cow Wow is sort of ....weird. But it's touched upon several nerves in the culture (organics, health consciousness, celebrity endorsement, man boys and the Peter Pan syndrome, etc.) We expect big things for this brand..