Dive Summary:
- DGC Asset Management's latest "Blueberry Supply and Demand Report" says the global blueberry market will grow as much as 500% as middle classes in emerging market economies develop a demand for healthy produce.
- The U.S. is the current "blueberry superpower," with Oregon's blueberry production alone eclipsing the entire European continent and health-conscious Americans consuming an average of 2.2lb of blueberries a year.
- Rising demand in China, where the fruit is marketed as a medicinal ingredient in teas and pills, is expected to triple the global blueberry market in the next decade, with the widening supply and demand gap pushing blueberry prices higher than ever.
From the article:
... "Around 80% of global production is consumed in North America, yet around half of the remaining seven billion people around the world can now afford, and more importantly want to consume blueberries in one form or another," said David Garner. "The demand potential for this superfood crop is simply phenomenal." ...
