Beverages: Page 54
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Courtesy of Coors Light
Inside Molson Coors' marketing playbook for navigating chaos in 2020 and beyond
Speaking at the ANA Masters of Marketing, CMO Michelle St. Jacques laid out an aggressive pandemic strategy that's seen the beverage giant run 30 campaigns since March.
By Peter Adams • Oct. 26, 2020 -
Retrieved from Bacardi on October 23, 2020
Bacardi to use 100% biodegradable plastic bottles by 2023
The company said the new packages break down in 18 months and will eliminate 3,000 tons of plastic it currently uses each year.
By Jessi Devenyns • Oct. 23, 2020 -
Trendline
Mergers and acquisitions
Declining sales and slowing consumption have more companies divesting brands, opening the door for smaller players and private equity firms to expand their portfolios.
By Food Dive staff -
Courtesy of Guinness
Guinness debuts a nonalcoholic version of its stout
The Diageo brand joins others, including Budweiser and Sam Adams, in introducing new alcohol-free brews.
By Christopher Doering • Oct. 23, 2020 -
Whole Foods forecasts upcycled foods, alcoholic kombucha among 10 trends for 2021
Elevating breakfast and expanding coffee-flavored products are also trends that will boom next year, according to predictions by the grocer's buyers and culinary experts.
By Rosie Bradbury • Oct. 22, 2020 -
Christopher Doering/Food Dive
From privately held to publicly traded, should small companies take the plunge?
Going public provides greater exposure and more access to capital, but it comes with drawbacks such as regulatory requirements and short-term growth targets shunned by many CEOs.
By Christopher Doering • Oct. 20, 2020 -
Courtesy of Yuengling
Deep DiveYuengling survived Prohibition and both World Wars. But can it beat the pandemic?
Despite recent challenges, the sixth-generation leaders of America's oldest brewery are leaning into its reputation as a "traditional" beer company, while pushing ahead on new initiatives including a partnership with Molson Coors.
By Christopher Doering • Oct. 19, 2020 -
Courtesy of Heineken
Heineken partners with Arizona Beverages on new hard seltzer
Arizona Sunrise Hard Seltzer, which is expected to hit shelves in the first quarter of 2021, joins a crowded category where almost every major beer company has a product.
By Christopher Doering • Oct. 16, 2020 -
Courtesy of Coca-Cola
Coca-Cola to end production of Tab soda
The iconic beverage introduced in 1963 was the company's first diet cola, but it faded in popularity after the launch of Diet Coke nearly two decades later.
By Christopher Doering • Oct. 16, 2020 -
Permission granted by Olam
Why Olam Coffee is setting its 1st public sustainability targets
By 2025, the company aims to reduce its greenhouse gas emissions by 15% and implement deforestation remediation plans by planting 5 million trees.
By Lillianna Byington • Oct. 15, 2020 -
Bud Light dials up seltzer sampling with at-home trials
After a small summer pilot drove nearly 14,000 social engagements and a 174% lift in purchase intent, the AB InBev brand is planning a national run around Thanksgiving.
By Natalie Black (Koltun) • Oct. 15, 2020 -
Lawsuit claims Steaz has too much added sugar to be 'lightly sweetened'
The class action case filed against parent company Healthy Beverage Co. argues the labels on its iced tea — with 30% of the recommended consumption amount of the sweetener — are misleading.
By Jessi Devenyns • Oct. 13, 2020 -
Nestlé joins US dairy industry's goal to hit net zero carbon emissions by 2050
The world's largest food company said it would commit up to $10 million through its multi-year partnership to help scale farm access to sustainable resources and technology.
By Lillianna Byington • Oct. 12, 2020 -
Courtesy of Bespoken
Derek Jeter among investors in liquor startup that quickly ages spirits
Bespoken Spirits says its technology could save the industry more than $20 billion a year, help the environment and allow businesses to better respond to changing consumer tastes.
By Christopher Doering • Oct. 9, 2020 -
Permission granted by Snyder's of Hanover
ColumnLeftovers: Snyder's Pretzel Keg brings Oktoberfest home; Hard Rock riffs on hard seltzer
The snack brand and Captain Lawrence Brewing Co. created a combo to keep Germany's fall festivities alive, and Sun-Maid hopes its raisins will attract trick-or-treaters.
By Food Dive staff • Oct. 9, 2020 -
Courtesy of PepsiCo
PepsiCo's SodaStream brings flavored Bubly drops to its sparkling water platform
The beverage and snack giant is using the matchup between its two brands to push further into the carbonated water segment, which is outpacing the growth of still water.
By Christopher Doering • Oct. 8, 2020 -
Permission granted by Pabst Labs
PBR cannabis-infused seltzer launches in California
Pabst Labs was granted the rights to create these drinks under the brand's name. Each nonalcoholic beverage contains 5 milligrams of THC, 4 grams of sugar and 25 calories.
By Lillianna Byington • Oct. 8, 2020 -
Permission granted by Oxigen
Functional water brand Oxigen raises $15M
The funds, some of which come from celebrity backers like Brett Eldredge and Kevin Love, will be used to increase marketing and scale up distribution of the pH balanced water.
By Jessi Devenyns • Oct. 8, 2020 -
Permission granted by Harpoon Brewery
A look behind beer's hidden secret to success: carbon dioxide
While ingredients such as barley or hops get most of the attention, the colorless gas helps with everything from enhancing flavor and maintaining the foam to changing the acidity.
By Christopher Doering • Oct. 8, 2020 -
AB InBev's new partnership could cut carbon emissions by 30% per beer can
The world's largest beer company is working with miner Rio Tinto to create packaging using low-carbon aluminum made with renewable hydropower.
By Christopher Doering • Oct. 7, 2020 -
Courtesy of PepsiCo
PepsiCo CFO on issuing guidance for first time since April
"We have pretty good visibility into the next quarter," Hugh Johnston said. "We feel like we can give investors a reasonable level of confidence in what we expect to deliver."
By Jane Thier • Oct. 6, 2020 -
Coca-Cola to discontinue Zico coconut water and consider other cuts
The beverage giant is also reportedly looking to trim less-popular versions of Coke and Diet Coke, as well as some regional soda brands, according to The Wall Street Journal.
By Christopher Doering • Oct. 5, 2020 -
Courtesy of Beyond Meat
Bang, Beyond and Snap'd: Nielsen names its 25 breakthrough innovations
Seventeen of the brands that made the list came from the food and beverage space, including Beyond Burger, Monster Energy Mango Loco and Ripple Plant-Based Milk.
By Jessi Devenyns • Oct. 2, 2020 -
Permission granted by Canopy Growth
Canopy Growth to bring cannabis beverages to US in 2021
The company will initially launch the THC-infused drinks in legal adult-use markets in California and Illinois through a partnership with Acreage Holdings.
By Megan Poinski • Oct. 1, 2020 -
Molson Coors to distribute La Colombe RTD coffee in latest move beyond beer
This announcement is the third partnership in less than a month for the company, which is also now working with Coca-Cola and Yuengling.
By Christopher Doering • Oct. 1, 2020 -
Fresh off its IPO, Laird Superfood battles large CPGs with natural ingredients
In an interview right after going public, the plant-based nutritional company's co-founders said they are planning to move into other food categories beyond beverages, while stressing the 5-year-old business is not for sale.
By Christopher Doering • Oct. 1, 2020
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