Diets that cut out sugar are very much in vogue. And while the benefits of detox diets are still in question, there is a well-established scientific consensus that eliminating sugar from one’s diet is greatly beneficial to overall health. As a primary contributor to diabetes, obesity, premature aging, and a host of other maladies, it is by no means a stretch to consider America’s sugar addiction to be a public health crisis. No wonder then, that these sugar detox diets are catching on – equipped with more information than ever, consumers are making the smart choice, and looking out for their own well-being.
This growing tide of sugar aversion is no passing fad. In the near future, new FDA nutrition labels will put an added emphasis on sugar content – clearly demarcating not only a given product’s sugar content, but the amount of sugar in the product as a percentage of daily caloric value. With this additional information and context – not to mention the inevitable media cycle to follow - two things are almost certain: One, consumers will increasingly opt to avoid sugar. Two, consumers will look to indulge their sweet tooth by other means; seeking out brands that offer healthier alternatives to sugary household staples.
Thanks to Pyure, hundreds of food and beverage brands have already begun to reduce their sugar content without compromising their products’ taste or mouthfeel, quite literally allowing consumers to have their cake and eat it too. That’s because Pyure offers organic and non-GMO stevia sweetening solutions to both consumer and commercial markets.
Stevia naturally provides 300 times the sweetness of sugar, with zero calories, and zero glycemic index. This natural potency allows brands to use far less of the ingredient. Plus, it doesn’t have any of the chemical aftertaste found in many artificial sweeteners and pairs extremely well with Erythritol, making it an even more ideal replacement for sugar. Considering how difficult it is to maintain a consistent taste profile when reducing the sugar content of any food or beverage product, Pyure positions itself as a valuable ally to brands looking to reach health-seeking consumers.
Of course, there are some consumers who want even more out of their products than great taste and diet compatibility – according to Nielsen research, purchases are increasingly made with consideration of their environmental impact. Grace Farraj of Nielsen Public Development And Sustainability writes, “brands that establish a reputation for environmental stewardship among today’s youngest consumers have an opportunity to not only grow market share, but build loyalty among the power-spending Millenials of tomorrow.”
Sugar’s negative environmental impact is well documented. According to the WWF, sugarcane farming has deforested some of the world’s most vulnerable ecosystems, reducing Brazil’s Atlantic forest to 7% of its original land mass. But stevia on the other hand, requires only a fraction of the land, water, and energy required to produce the same amount of sweetness found in sugar. With environmental concerns predicted to impact purchases for the foreseeable future, Pyure stevia provides educated consumers with yet another reason to make the switch from sugar to Pyure.
When your formulators begin to explore sugar-free/sugar-reduced possibilities, Pyure will be there to help your brand maintain its reputation for taste.