To make fast and informed business decisions, you need to understand today’s commerce landscape. Gone are the days when your main business concern was having shelves stocked with your products to keep up with local demand. Today’s commerce is powered by the consumer, and that has created complexity beyond anything you’ve ever imagined.
The Path to Purchase Summit will help retailers and consumer brand marketers unravel the complexities of today’s marketplace and teach them how to think differently — and re-think — how they can unlock growth. Top industry executives and thought leaders will provide attendees with the knowledge and intelligence to better understand consumers, better envision the future of retail, and leverage data to create an intelligent, analytics-driven enterprise that can make both of those things happen.
Here is a deep-dive into the Summit’s keynote presenters and focused topic areas.
A Walmart Executive’s Global Perspective on Retail’s Future
Veteran industry executive Andy Murray will share his expertise about the current state of retail and the future potential it holds.
Chief customer officer of Asda, Walmart’s UK business, since 2016, Murray has worked in consumer goods, as an agency executive and on both sides of the pond for Walmart, the world’s largest retail chain.
Drawing insights from his unique global perspective, Murray will discuss the key trends that are driving strategy not only for retailers but also for product manufacturers. He’ll also examine how dramatic shifts in consumer behavior driven by technology have altered the traditional retailer-manufacturer relationship and the impact those changes are having on the shopping experience.
How Walmart Uses Data to Enable the Digital Enterprise
How does Walmart, the world’s largest retailer, use data and science to deliver exceptional customer experiences, both on the newly launched Walmart.com and in its 6,000-plus stores? Ray Boyle, the retailer’s Vice President of Data Transformation, will discuss how Walmart is designing a world-class technology company that leverages artificial intelligence and machine learning to fuel growth and drive efficiencies. He will also examine how Walmart is partnering with suppliers around the world to enable its evolution into a digital enterprise through data-driven decisions and automation.
How to Get Smarter Every Day
Future success also requires personal development. And in today's rapidly changing, digitally disrupted world, thinking differently can be the key to unlocking growth. To explain how to look at the world differently, how to let go of bias and how to train their brains to change rigid ways of thinking, Smarter Every Day founder Destin Sandlin will take attendees on a fast-paced, whirlwind voyage of discovery.
Sandlin, who will deliver the Summit’s opening keynote address on May 16, is an Alabama-based aerospace engineer whose popular “Smarter Every Day” YouTube videos help people look at the world differently. His YouTube channel launched in 2007 and now has more than 6.3 million subscribers.
For more information about these speakers, session information and to register for the event visit www.path2purchasesummit.com
