- Stonyfield Farm has launched Frozen Yogurt Pearls through a collaboration with Cambridge, Massachusetts-based WikiFoods Inc.
- WikiFoods' goal is to produce "edible food & beverage packaging solutions," which make other packaging materials, like plastic or paper, unnecessary. Stonyfield Frozen Yogurt Pearls are packed in "natural, edible skins – like the skin of a grape – that are hand-held, fun, and portion-controlled."
- Though the Frozen Yogurt Pearls are designed to go straight into a shopper's bag without anything else, retailers are not quite ready for that. They will initially be sold in small, biodegradable cellulose bags located in the freezer section.
It certainly is innovative, though Stonyfield seems to appreciate the fact that edible packaging with no additional wrapping may be a concept ahead of its time. That's why, for now, it is offering their Frozen Yogurt Pearls packed in bags that still look like what customers expect their food -- other than fresh produce -- to come in.
See the video explaining the concept of edible packaging here: