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The evolution and future of the snacking category

Despite higher prices and inflation, people are not wavering for their love of snacking—but some preferences are changing. Several food giants are turning to smaller pack sizes, better-for-you ingredients and new flavors to meet changing consumer needs and strengthen their dominant presences in the multi-billion category.

included in this trendline
  • 5 attention-grabbing products from the 2024 Sweets & Snacks Expo
  • An inside look at the innovation of Campbell Soup’s $1B Goldfish crackers brand
  • Inside PepsiCo’s strategy to grow its iconic $21B snacking portfolio
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.