Skip to main content
close search
site logo

Who's on Red Bull's new special edition can?

Published June 7, 2013
Roger Riddell's headshot
Roger Riddell Senior Editor

Dive Summary:

  • Red Bull's new special edition can features champion street trials rider Danny MacAskill.
  • QR codes allow customers to "Enter Danny's mind" and watch excusive content of MacAskill performing new tricks.
  • A six-part Imaginate YouTube series is also part of the campaign.

From the article:

A new 473ml can Red Bull features champion street trials rider Danny MacAskill. The Special Edition can is available at £1.99 price mark or plain pack in the UK. ...

Recommended Reading

Filed Under: Packaging / Labeling

Editors' picks

Company Announcements

View all | Post a press release
Parker Food Group Launches U.S.-Made Popping Boba for Growing Demand
From Parker Food Group
August 20, 2025
Parker Food Group logo
Laxson Provisions Opens New State-of-the-Art Facility in New Braunfels, Marking Major Mileston…
From Laxson Provisions
August 25, 2025
Laxson Provisions logo
AN UNEXPECTED DUO: ZIGGI’S COFFEE TEAMS UP WITH MIKE’S HOT HONEY® TO BRING THE HEAT WITH A REV…
From Mike's Hot Honey
August 20, 2025
Florida Food Products Donates $10,000 to Soldiers’ Angels to Support Veterans and Military Fam…
From Florida Food Products
August 19, 2025
Editors' picks
Latest in Packaging / Labeling
Industry Dive is an Informa TechTarget business.
© 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. | View our other publications | Privacy policy | Terms of use | Take down policy.
Cookie Preferences / Do Not Sell
This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world's technology buyers and sellers. All copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. TechTarget, Inc.'s registered office is 275 Grove St. Newton, MA 02466.