Searching for growth on the dairy aisle? Look no further than the multiplying Greek labels.
Yogurt means big money in the U.S., with retail sales of yogurt and yogurt drinks projected to hit $7.6 billion, according to data from Packaged Facts. You can thank an expanding Greek yogurt subcategory for those riches, as well as an abundance of Greek-infused food products in frozen dessert and cereal departments. Even Pinkberry and schools in New York State are getting into Greek yogurt game.
So how does market share in the yogurt arena break down? The top names in the category should surprise no one, but these are the top top seven performers by consumer usage rates:
- LA Yogurt—4.2%
- Stonyfield Farm—2.9%
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