- Pinkberry, the national frozen yogurt chain, has announced it plans to release Pinkberry Greek, a Greek yogurt product at all of the company's 225 locations by April.
- With the popularity of Greek yogurt and teh staggering growth the industry has seen in recent years, the move increases Pinkberry's retail potential, as it adds a breakfast option to their menu.
- Analysts also speculate that this may be a foray into the grocery retail market, as Pinkberry would be able to field a product to compete with Chobani and Fage.
From the article:
With 80 calories, 15g of protein, and 6g sugar per 5oz serving, Pinkberrygreek has a nutritional profile similar to that of Chobani or Fage plain 0% Greek yogurt. It can be served plain, or with sweet or savory toppings, and is being rolled out across the firm’s 225 stores in April.