While people shouldn't judge books by their covers, consumers invariably judge food and beverage products by their packaging. Research by Tetra Pak has shown that shoppers spend 27 seconds on average using product packaging to decide whether to buy something.
This month, we're taking a look at the packaging around our food. We explore the challenges of making sustainable packaging, as well as talk with carton packaging giant Tetra Pak. We take a look at innovations coming to packaging and how they will impact the industry, why people-pleasing packaging is important, and what some of the year's best packages look like.
We hope you enjoy our spotlight on packaging.
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How sustainable is the food packaging industry?
More consumers are seeking products that are completely eco-friendly, but there are still many barriers on the design and manufacturing side. Read More »
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Tetra Pak thinking outside the box as sustainable packaging demand grows
Gustaf Rabe, the company's VP of aseptic sales in the U.S. and Canada, discusses how it's embracing current trends through the use of plant-based plastics and modernized designs. Read More »
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Intelligent design: How smart packaging can shape the future of food safety
Technology can protect food from post-processing contamination, signal when a product has spoiled and could allow consumers to add preservatives to items at home. Read More »
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Why product packages need to be selfie-ready
A new study shows consumers are curious about how they can use their phones to get more value out of packaging — from checking out at stores to tracking calories and taking product pictures. Read More »
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Ice Breakers gum, Robert Mondavi wine and fairlife milk win Nielsen package redesign awards
They were chosen from hundreds of submissions, which were judged based on retail sales and visual impact. Read More »