Dive Summary:

• The People's Right to Know campaign finally reached the signature threshold, 300,000 signatures, to get the GMO labeling bill in front of their state legislature.
• The movement, one of the largest in America and certainly the closest in attaining their goal, is asking for $50,000 seed money in order to hit 320,000 signatures by the end of the month.
• No word has come from the opposition, who waged an expensive media war in California when a similar bill was up for a vote.

From the article:

The measure would require that foods produced partly or entirely with genetic engineering include a label revealing such information when the foods are offered for retail sale in the state. Foods would not have to identify specific genetically-engineered ingredients under the obligation, which would commence July 2015.

"Polls consistently show that the vast majority of the public, typically more than ninety percent, want to know if their food was produced using genetic engineering," I-522 states. "Without disclosure, consumers of genetically engineered food may violate their own dietary and religious restrictions."