Dive Summary:

• Wal-Mart recently announced it was going to focus more on measuring its sustainability initiatives to enhance their public image and accelerate their process.
• These measurements will allow consumers to have a better idea of what the company as a whole is doing as they progress towards their sustainability goals.
• These goals include 70% of their products coming from places that use the Sustainability Index by 2017, an effort that the company says is much easier said than done. 

From the article:

ANAHEIM, Calif. — Wal-Mart Stores is focusing on measuring sustainability efforts and results in order to earn consumer trust, accelerate progress and better manage its program, according to Ronald McCormick, Wal-Mart senior director of local sourcing.