Dive Summary:
- Beverage companies will launch the Calories Count initiative on all vending machines in municipal buildings in Chicago and San Antonio in 2013.
- The new initiative will put caloric information on the outside of vending machine while also promoting low-calorie alternatives.
- If deemed successful, the Calories Count program will spread to the rest of the country in the next few years.
From the article:
"America’s beverage companies launched a new Calories Count™ Vending Program, which will be launched in municipal buildings in the cities of Chicago and San Antonio beginning in 2013 and eventually rolled out to vending customers nationwide."