Dive Summary:
- Both national and private label brands have started to transition more and more to flexible packaging, citing both its unique properties and innovation.
- This is not just a U.S. phenomenon -flexible plastic packaging is on the rise globally thanks to its low cost and, for lack of a better term, flexibility.
- Even beverage manufacturers are hopping on the bandwagon, with cocktails in ready to drink pouches and fruit juices in soft plastic bottles.
From the article:
Processors can't get enough flexible packaging, for everything from fruit chips to ready-to-drink (RTD) cocktails. Flexible packaging's light weight and convenience are core drivers, but innovative structures and graphic treatments for pouches, bags and shrink labels are also fueling demand.
The shift to flexible packaging is occurring among national brand owners and private labelers, and it's happening domestically as well as overseas.
