Dive Summary:
- Tetra Pak is forecasting that flavored milk consumption will increase by a compound annual rate of 4.1% between 2012 and 2015, approaching nearly 20 billion liters and double the expected 1.7% growth rate of white milk.
- The company's new research suggests that the growth in consumption will be spurred by increasing consumer desire for healthy options, urbanization and rising prosperity, consumers' willingness to try new products and demand for "indulgent" eating and drinking experiences.
- Flavored milk consumption is still lower than that of alternatives like carbonated soft drinks, but its growth rate is expected to be three times as much as that of soft drinks due to positive consumer perceptions about milk's health benefits.
From the article:
... "With white milk increasingly commoditised, flavoured milk offers dairies the opportunity to provide value not only to consumers but to their bottom line," said Dennis Jönsson, president and CEO of Tetra Pak Group. "With the right flavours, portion sizing and formulation, flavoured milk can meet a huge range of health, nutritional and lifestyle needs." ...
