Dive Summary:

• Svedka Vodka is launching a national outdoor, digital, social, print and experiential integrated marketing campaign this month.
• The campaign was developed in collaboration with award-winning commercial photographer Matt Barnes and hot European production house Parasol Island, creating what Bensimon Byrne creative director Joseph Bonnici says is a spectacularly vivid campaign evoking progressive notions.
• The marketing campaign will start with Svedka Vodka, Svedka Orange Cream Pop and Svedka Strawberry Colada, and will also support other core flavors, 80-proof and new flavors launching in the fall.

From the article:

... "This campaign showcases the dynamic energy and imagery that connects the consumer more closely with the product, creating a tangible sense of immediate future," said Diana Pawlik, vice president, marketing, Svedka Vodka. "It's all about the possibilities of the 'now'." ...