Dive Summary:

• Consumers in the U.K. will have a chance to win their own personalized beer chalice via Stella Artois' new on-pack promotion.
• Three million packs this summer will carry the promotion, which will direct customers to the "Stella Artois Vault" online, engaging them in an interactive experience where they will enter their unique code for a chance to win a custom-engraved chalice.
• The packs will be carried by major multiples, convenience stores, independents and wholesalers, and will be supported on social media and with outdoor and digital advertising.

From the article:

Stella Artois is offering consumers across the UK the chance to be the proud owner of their very own personalised Chalice with a new on-pack promotion. ...