- Snack subscription services are growing in number and popularity, and business models for them vary in both strategy and success.
- They aim to differentiate themselves from the competition by offering themed snacks each month, such as Treats, which ships snacks from a different country each month.
- While many of these services gather snacks from other manufacturers, services like Graze use their own proprietary products for monthly subscriptions and then sell the best-liked products in stores, thanks to insights gleaned from consumers' feedback from the subscriptions.
Still, subscription snack services haven't always succeeded. General Mills launched Nibblr in 2014 but shut it down earlier this year. Wal-Mart also had its own food subscription service, Goodies.co, which it too shut down after about a year.
Earlier this year, Bloomberg reported that Kellogg may be considering starting its own subscription snacks service.
Snacking is a growing trend in the food industry, so it's no surprise that snack boxes are gaining popularity among consumers. Snack boxes offer major food companies a new way to get their products in front of consumers as sales for processed foods continue to lag. They also offer a way for both large and up-and-coming companies to test out their products before producing them on a mass scale for retail.