Dive Summary:
- Some new trends in private-label packaging were uncovered and analyzed in the annual competition for Private Label => Store Brands magazine.
- It seems companies are trying to forgo the expectation that private-label packaging means a more plain, generic looking label.
- Much like national brands, private-labels are beginning to use custom photography, more stylized fonts and whimsical layout.
From the article:
For the second consecutive year, the editors of Packaging Digest served as judges in the packaging competition for Private Label =>Store Brands magazine.
More than 300 packages were on display at the magazine's Deerfield, IL, offices on April 11, 2013, representing nearly two hundred entries from North American retailers, big and small.
