Dive Summary:
- Gary Piwko, Director of Remarketing and Returns Management at Kellogg's, has recently given insight into the many sustainable packaging initiatives that have proven successful at the cereal giant.
- He emphasizes the importance of lessening 'unsaleables,' products that reach stores or distribution centers damaged or expired and cannot be sold to the public.
- Kellogg's has managed to cut their unsaleables by 50%, or 20 million packages annully, with a mix of innovation, supply chain involvement and the lengthening of expiration periods on products that would allow it.
From the article:
What are the 3 key packaging innovations that reverse logistics professionals would like to see in the CPG industry?
1. Packaging professionals being more engaged with the reverse logistics discipline
2. Be more engaged with the supply chain. Can the supply chain execute your design consistently?
3. Increase shelf life where appropriate and focus more on material handling and shipping.
