Dive Summary:
- The Treasury Department, which regulates alcohol in the U.S., issued a voluntary labeling regulation on May 28, allowing beer, wine and spirits companies to use never-before-approved labels listing serving size, servings per container, calories, carbohydrates, protein and fat per serving.
- The decision is a temporary fix while the Alcohol and Tobacco Trade and Tax Bureau considers final alcohol label rules, though such labels were almost made mandatory in 2007 by rules that were never finalized.
- Liquor companies and consumer groups have long lobbied for labels, with liquor companies wanting to advertise low calories and low carbohydrates and consumer groups wanting alcoholic beverages to have the same labeling requirements as packaged foods.
From the article:
... "This is actually bringing alcoholic beverages into the modern era," says Guy Smith, an executive vice president at Diageo, the world's largest distiller and maker of such well-known brands as Johnnie Walker, Smirnoff, Jose Cuervo and Tanqueray. ...