Dive Summary:
- Hot on the heels of the popular Mars Mix, launched in April, Mars Chocolate UK is launching Twix Mix pouches.
- Twix Mix contains caramel pieces and Twix biscuit bites covered in milk chocolate in a 140g sharing pouch.
- Mars produces four of the top five sharing pouch products in the bitesize confectionery market, which is currently valued £550m after growing 40% in the last four years.
From the article:
... "As we continue to see consumers swapping their Big Night Out for a Big Night In, we have witnessed the incredible impact this has had on the confectionery market and in particular, on bitesize products. Twix Mix offers retailers another great opportunity to tap into this trend with a brand that consumers already know and trust." ...
